Players are on a road trip through California. To advance up the board, players must decipher vanity license plates. The plates are in three different difficulty levels. First level is to figure out what the plate is supposed to say HELOAGN = Hello Again. Second level adds a second element by asking for more information that the plate could be indicating Sports plate GONFSHN = 'Gone Fishin'' and is a fisherman, Hobby / Occupation plate ICLICK = 'I Click' and is a photographer. Third level is used for the final challenge to win, and is the same as the second level but doesn't give the category. The player must decipher the plate, figure out the category and how the plate applies to that category. For more excitement the board has hazard squares to slow you down on your trip. This is a great game, and with 575 different plates, it provides hours of fun for any group. - BoardGameGeek